🌿 One Month of CWTCH: The Rollercoaster 🎢

Wow. One month into launching CWTCH and I can officially say… entrepreneurship is not for the faint of heart (or for people who like their eyeliner intact, because yes, I’ve cried).

Let’s start with the downs:

• Our manufacturer took longer than expected (delays, delays… more delays).
• Sampling costs turned out to be way higher than I planned.
• I tested different packaging ideas (because I wanted it to be perfect) — and some collaborations fell through because of timing.
• Honestly? It hurt. It was painful, discouraging, and yes… I cried on my yoga mat more than once.

But then came the ups (and they are so worth celebrating):
✨ CWTCH socks are already in 6 studios across Switzerland.
✨ We landed in our very first boutique (pinch me moment!).
✨ I’ve built a beautiful network of teachers and collaborators who truly get the vision of CWTCH: comfort, quality, and mindful movement.

And now the exciting part… 🎉
CWTCH is coming to Zurich this August!
We’ll be at two special events with Flow Club and Era at the end of the month. I can’t wait to share socks, movement, and community with even more of you.

Launching a brand has been messy, emotional, and oh-so-rewarding. Thank you to everyone who has supported CWTCH already. You’re the reason I keep going — tears, delays, and all. 💕

Stay tuned — this is just the beginning.