One Month of CWTCH The Rollercoaster

One Month of CWTCH The Rollercoaster

Wow. One month into launching CWTCH and I can officially say… entrepreneurship is not for the faint of heart (or for people who like their eyeliner intact, because yes, I’ve cried).

One Month of CWTCH The Rollercoaster

Let’s start with the downs:

• Our manufacturer took longer than expected (delays, delays… more delays).
• Sampling costs turned out to be way higher than I planned.
• I tested different packaging ideas (because I wanted it to be perfect) — and some collaborations fell through because of timing.
• Honestly? It hurt. It was painful, discouraging, and yes… I cried on my yoga mat more than once.

But then came the ups (and they are so worth celebrating):
✨ CWTCH socks are already in 6 studios across Switzerland.
✨ We landed in our very first boutique (pinch me moment!).
✨ I’ve built a beautiful network of teachers and collaborators who truly get the vision of CWTCH: comfort, quality, and mindful movement.

And now the exciting part… 🎉
CWTCH is coming to Zurich this August!
We’ll be at two special events with Flow Club and Era at the end of the month. I can’t wait to share socks, movement, and community with even more of you.

Launching a brand has been messy, emotional, and oh-so-rewarding. Thank you to everyone who has supported CWTCH already. You’re the reason I keep going — tears, delays, and all. 💕

Stay tuned — this is just the beginning.